Two screen worlds.
One coherent arrival.
An immersive screen direction for the Dubai Crush launch: an open desert oasis and a hushed palm grove, joined by one Saker Falcon and one egg.
THE PROPOSALFRAME THE IDEA BEFORE THE FLOORPLAN
Beach Aurora establishes the open, photoreal desert-oasis atmosphere. Forest compresses the same visual language into a protected grove. The Saker Falcon and egg carry continuity; the architecture determines each canvas ratio.
This is not a standard video crop. It is two native-ratio environments made to hold their composure at architectural scale: premium wildlife realism in Beach Aurora, and a deliberate ember-and-sand spirit in Forest.
THE CONTINUITY One bird and one egg carry the story. THE APPROACH AI-assisted look development, compositing, and controlled VFX. THE DECISION Final loop, playback, and venue specifications.
The egg advances slightly but does not hatch. Beach is open, photoreal, and warm; Forest is enclosed, sacred, and still. The screens remain immersive: no unnecessary copy, product shots, or visual noise competing with the environment.
A nocturnal oasis holds a wide, warm field of water, stars, palms, and a restrained aurora.
A natural Saker Falcon glides close to the water; mass, reflection, shadow, and ripples must agree.
At the grove, the falcon becomes a controlled ember-and-sand spirit standing watch over the egg.
Each environment returns to its opening state through an approved, motivated loop bridge—not a hidden hard cut.
Both wall formats are materially wider than 16:9. The composition starts at native resolution, so the scene reads as one environment across the wall—not as a familiar frame stretched to fit it.
AI can accelerate material discovery, but the final experience needs more than a good clip. Native-ratio animatics, controlled compositing, loop validation, and master checks protect the result at LED scale.
One falcon reference, one egg crack-stage reference, palette and lighting notes, and hero frames for each room.
Timecoded progressions at the native canvas, including Beach loop-bridge logic and Forest micro-motion.
Verify dimensions, frame rate, codec, colour, alpha, audio state, anatomy, reflections, flicker, and three loop cycles.
Versioned masters and the Forest PNG still, with a delivery manifest only after scope and venue specifications are confirmed.
The supplied plans establish room location, circulation, and the relationship between Beach Aurora and Forest. They give the motion direction a real spatial context from the start.
These inputs make the production plan precise, protect the launch schedule, and ensure the final work plays exactly as intended in the venue.
Confirm that the immediate contracted scope is strictly Beach Aurora and Forest, rather than the five-room story mentioned elsewhere.
Confirm loop duration, codec/container, colour profile, gamma, audio state, bitrate, LED processor, pixel map, seams, safe area, and playback test method.
Confirm whether ProRes 4444 requires alpha or is simply the venue’s preferred playback codec; the brief does not establish transparency as a requirement.
Confirm whether the egg remains natural or carries the subtle brand mark seen in the invitation. No mark should be invented for the screens.
Name the single approver, expected review cadence, final handoff contact, and whether the 04 Sep date means creative review or approved masters.